Icon XB Wagyu

ICON XB Wagyu is truly an iconic and sensational tasting wagyu beef.
Japanese genetics, unmistakably Australian.

Founded on a full blood Wagyu herd in Tasmania, and crafted from the tapestry of our pristine ancient lands, ICON XB Wagyu explores and expresses the very best of our Australian environment.

The ICON philosophy has always been to create Wagyu that is reflective of the renowned Japanese bloodline and steeped in the essence of Australia. It is the result of collaborations with pioneering geneticists, cattle breeders and producers.

ICON was born from a place of passion and knowledge and it’s where innovation and inspiration converge with quality and process.  

Icon XB Wagyu cooked meal Icon XB Wagyu Icon XB Wagyu cooked Tomahawk


Superior genetics: The Wagyu F1 cattle are created by crossing full blood Wagyu sires (males) with high-performing dams (females). Wagyu sires are predominantly from the famous Tajima bloodline of the Kuroge Washu breed. This is preferred, as even within Japanese Black breeds, the Tajima bloodline is renowned for producing the highest percentage of, and best quality marbling. The genetics of the female cattle are equally important, with only the highest quality procured from long standing partnerships with the most experienced and innovative cattle breeders and producers in Australia.

Perfection takes time: ICON cattle are raised and fed over 20-24 months. Throughout this time, they graze and roam in open pastures, and feed on additional premium rations at their will. They are then transitioned and nurtured with a scientifically tailored feeding regime for the following 12 months. This healthy, slow-growth maturity is the key to producing the superior marbling, texture and flavour ICON is revered for.

Delicate marbling: Extensive, intricate marbling (MB4 - MB9+) so soft and creamy it melts in your hands. Rich, vibrant colour and meat density, bursting with the promise of intense, melt-in-the-mouth flavour. That’s the experience ICON consistently delivers delicious, succulent, and a dining experience to savour.  

Deep respect: With partners who genuinely care about the welfare of the cattle. The production and processing facilities have been designed and developed to the highest environmental and animal welfare standards. All cattle are antibiotic free with a zero-use policy for added hormones growth promotants. 

Award winning: ICON XB Wagyu is on an incredible winning streak. They secured a gold medal at the Sydney Royal Fine Food Show and clinched the prestigious Grand Champion Beef of Show title at the 2023 Royal Queensland Awards. Additionally, ICON earned two gold medals and one silver medal at the 2023 Wagyu Branded Beef Competition, hosted by the Australian Wagyu Association.  

  • Class Three Crossbred Wagyu – GOLD MEDAL – with judges noting – “Melting juiciness and soft, tender mouth feel. Long lasting succulent flavour with toasty, umami flavour.”
  • Class Four – Open F1 Wagyu - GOLD MEDAL - with judges noting “Deliciously tender and boasting lasting juiciness rounded with a clean beefy flavour.”
  • Class Five – Commercial Wagyu MB 5-7 – SILVER MEDAL - with judges noting “Clean, fresh flavour with initial juiciness and enjoyable tenderness.”


With superior marbling, complex flavour, and unrivalled texture, ICON supply is highly sought after. It's Wagyu that transcends. 

Icon wagyu producer


Icon wagyu cattle


Download our flyer


ICON XB Wagyu Shortloin - 1 Rib
MB 4-5, 6-7, 8-9
ICON XB Wagyu Ribs
MB 4-5, 6-7, 8-9
ICON XB Wagyu Tomahawk
MB 4-5, 6-7, 8-9
ICON XB Wagyu Rump Cap
MB 4-5, 6-7, 8-9
ICON XB Wagyu Rump
MB 4-5, 6-7, 8-9
ICON XB Wagyu Rostbiff
MB 4-5, 6-7, 8-9
ICON XB Wagyu Tri Tip
MB 4-5, 6-7, 8-9
ICON XB Wagyu Striploin - 1 Rib
MB 4-5, 6-7, 8-9
ICON XB Wagyu Tenderloin
MB 4-5, 6-7, 8-9
ICON XB Wagyu Cube Roll
MB 4-5, 6-7, 8-9
ICON XB Wagyu Brisket Point End
MB 4-5, 6-7, 8-9
ICON XB Wagyu Intercostals
MB 4-5, 6-7, 8-9
ICON XB Wagyu Tongue - Swiss Cut
MB 4-5, 6-7, 8-9
ICON XB Wagyu Cheek Meat
MB 4-5, 6-7, 8-9


Icon XB Wagyu raw scotch Icon XB Wagyu raw eye Icon XB Wagyu raw Tomahawk
ICON XB Wagyu has chosen Gamekeepers to be their Victorian Wholesale Agent.

Want to know more? Download the product technical specifications sheet or the printable flyer.  View more on their site.


Wholesale ordering online: With two ordering platforms available, it's easy to order online, review weekly specials or make changes to your order.

Ordering with Tomsoft
Ordering with Fresho


New Wholesale Customers: See our wholesale information page here. If it’s your first time ordering from us, get in touch to set up an account on an ordering partner platform. Call us on 03 9555 7000 Monday to Friday between 7am and 4pm or email servicedesk@gamekeepersmeat.com.au

At Gamekeepers we take pride in providing you with the finest quality wholesale meats in Victoria and products that everyone can enjoy. Our expert staff are able to provide the best advice on what products you need to accommodate your requirements, please contact us with any of your meat or butchering needs.


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